Privacy policy
Last updated: July 4, 2026
TheChoicer is built to work without knowing who you are. This policy explains the little we collect, why we collect it, and the choices you have. The short version: no accounts, no selling of personal data, and no tracking beyond what keeps the site working and tells us which pages help people.
Who we are
TheChoicer ("we", "us") operates thechoicer.com, an independent buying research website. For any privacy matter, you can reach us at privacy@thechoicer.com.
What we collect
We do not require accounts and we do not collect names, addresses, or payment details. When you visit, our infrastructure processes technical data such as your IP address, browser type, and the pages you view. This is standard for any website and is used for security, debugging, and aggregate statistics.
Cookies and preferences
We use a small number of functional cookies to remember your language and your light or dark mode preference. Analytics, if enabled, are privacy respecting and aggregate: they tell us which pages are read, not who reads them. We do not use advertising trackers and we do not build profiles of visitors.
Affiliate links and third parties
When you click an affiliate link, you leave our site and the destination store becomes responsible for your data under its own privacy policy. The affiliate network may set a cookie in your browser to attribute the purchase to us. That cookie tells the brand a sale came from TheChoicer; it does not give us access to your identity or your payment details.
How long we keep data
Technical logs are kept for a short, rolling window and then deleted. Preference cookies live in your browser and you can clear them at any time. We keep no long term record tied to you as a person.
Your rights
Depending on where you live, you may have rights to access, correct, or delete personal data, and to object to processing, under laws such as the GDPR. Because we hold so little, most requests are simple. Write to privacy@thechoicer.com and we will respond within the legally required time.
Changes to this policy
If we change this policy, we will update this page and its date. If a change is significant, we will make it visible on the site rather than hiding it in the fine print.